Fernanda Zapata, Founder of Gigantem (New York, NY)
Video recordings of lectures are available immediately to HSNY members, and the general public with a two-month delay.
Note from the lecturer: Bring a watch with emotional significance to you!
A fine watch, unlike many other luxury items, often carries with it a strong emotional significance to its owner. Steeped in history and craftsmanship, watches are both utilitarian and artistic, useful, and decorative. Watch companies, in turn, understand this, and use these values to their advantage when selling their timepieces.
Using organic storytelling, brands can effectively connect and communicate with potential clients — all without resulting to the marketing "fluff" to which modern consumers are sensitive to. At the December lecture of the Horological Society of New York (HSNY), Fernanda Zapata, founder of Gigantem — an agency that specializes in public relations and events for brands such as Parmigiani Fleurier, H. Moser, Zenith and Girard-Perregaux — will discuss how watch companies engage in marketing using their history and ethos to connect with customers based on shared interests and values.
*Doors open at 6PM ET, lecture to begin at 7PM ET. RSVP is required.
** The lecture video will be available to members immediately, and to the general public following a two-month delay.
About Fernanda Zapata
For over fifteen years, Fernanda has developed a well-curated career specializing in immersive storytelling for the luxury industry. She delves into her clients' history, ethos, passion, and dedication. As founder of boutique marketing, communications, and events agency Gigantem, she builds integrated marketing and communications programs, ideates unique branding concepts, and produces compelling experiential events. Constantly inspired by music, films, yoga, and her genuine interest in other people’s life experiences, her communication strategies are designed to share compelling stories that emotionally connect with like-minded individuals and make indelible impressions.