Kelly Yoch - Director of Client Relations, Watches of Switzerland, USA

Video recordings of lectures are available to HSNY members immediately, using your membership password. Videos are made available to the public after a 2 month delay.

The face of watch collecting has changed dramatically over the last few years. Brands have mimicked designs based on the success of their competitors, and attitudes have shifted towards attaining rather than collecting. Star factor, Instagram likes and fast money have all become important in today's watch world. Auction houses are seeing record prices for watches that were considered basic not long ago, and some retailers have not been playing fairly. All of these factors determine how and why we shop for certain watches. So where does that leave us? At the February 2021 meeting of the Horological Society of New York, Kelly Yoch will discuss how we can get back to collecting what we love instead of what is expected.

About Kelly Yoch

Kelly Yoch started her career in the jewelry and watch industry in 1997 with Hamilton Jewelers in Princeton, New Jersey. In 2005, Yoch was one of 17 Americans chosen to participate in Patek Philippe’s advanced training initiative. In 2006, Yoch became the General Manager of Tourneau in King of Prussia, Pennsylvania. Two years later she was chosen to be one of four consultants hired for the Patek Philippe Salon at the Tiffany & Co. flagship store in New York City. It was at Tiffany & Co. where Yoch spent the majority of her career. In 2020, Yoch joined Watches of Switzerland as their Director of Client Relations.